({
"tealium_event" : 'identity_event",
"customer_email" : “{{email}}”, //lowercased and trimmed, then SHA256 hashed*
"customer_phone" : “{{phone}}”, //digits only (1-9), no country code, then SHA256 hashed*
"customer_first_name" : “{{firstName}}”, //lowercased and all whitespace/special chars removed, then SHA256 hashed*
"customer_last_name" : “{{lastName}}”, //lowercased and all whitespace/special chars removed, then SHA256 hashed*
“text_opt_in” : “{{true/false}}” //include if user can indicate text consent during interaction
});